Introducing Colgate’s New Max White Ultra Toothpaste

For a radiant, whiter smile in just three days, thanks to smart molecules that are clinically proven to lift and remove both surface and deep stains. 

  • A revolution in teeth whitening, Max White Ultra with two brand new variants of toothpaste that whitens teeth in just three days
  • Colgate #BeUltra launches so everyone can feel confident in their smile

From wedding days to holidays and every occasion in between,, there’s no denying the confidence that comes with a radiant smile.  Now, Colgate is giving everyone the confidence to #BeUltra so people feel ready for all the big and little moments in life with the launch of its new daily whitening toothpaste, Max White Ultra.

#BeUltra – confident, glam, sassy, cool you can #BeUltra for anything you want to be, and it all starts with having the confidence to smile for all the special moments in life.. The best bit? With the NEW Colgate Max White Ultra, you can start to unlock that #BeUltra energy by transforming your smile in just three days. 

The UK’s leading oral care brand and no.1 in whitening toothpaste**,Colgate, is making it easier than ever for everyone to experience whitening beyond the ordinary as part of their daily beauty regime. Max White Ultra is Colgate’s revolution in daily whitening technology with two brand new variants to choose from:

Colgate Max White Fresh Pearls 

Packed with a warming, rich foam that contains millions of active oxygen molecules. These smart molecules detect and lift both surface and deep stains for whiter teeth in just three days*. And it’s clinically proven! Containing freshness pearls give you a brilliant boost of flavour and deliver sensational cooling and long-lasting freshness. What’s more, the teeth whitening toothpaste provides zero-abrasive whitening of deep stains while being safe for enamel.

Colgate Max White Ultra Active Foam 

This warming, rich foam contains millions of active oxygen molecules. These smart molecules detect and lift both surface and deep stains for whiter teeth in just three days*. And it’s clinically proven! The whitening toothpaste provides zero-abrasive whitening of deep stains while being safe on your enamel. The perfect partner to bring out your #BeUltra energy to confidently flash a smile. 

To celebrate the launch of Max White Ultra, Colgate is on a mission to help everyone feel confident with their smile with #BeUltra – empowering people to feel self-confident, starting with a simple change to their oral health care routine.

Be anything you want to be with Colgate Max White Ultra and show off some of that #BeUltra energy at @ColgateUK.

How to use:

For a radiant, whiter smile in just three days, brush for two minutes twice daily. Experience a warming sensation as millions of active oxygen bubbles are released to give inside-out whitening. 

Stocklist information: 

Colgate Max White Ultra is available nationwide is two variants:

  • ​​Max White Ultra Active Foam Whitening Toothpaste
  • Max White Ultra Freshness Pearls Whitening Toothpaste

Available to purchase at Boots, Superdrug, Tesco, ASDA, Morrisons, Ocado & Amazon. RRSP £8***

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